Want some free press? Garden Observer is looking for landscapers to talk about pest and disease predictions for 2010. Go to my contact page and give a call or fill out the form.
Here are the questions:
1) Based on weather conditions from 2009 are there are pests or diseases you think are more likely to be an issue this year?
2) What are the top 5 trees and shrubs to keep a close eye on this spring?
3) There’s been a strong movement towards green and organic solutions. What ways can a homeowner manage plant problems in a “green” way?
How do I know when it’s winter?
Traffic starts increasing on this blog and it’s all from landscapers looking for find ways to advertise their business. Isn’t that why you’re here?
I just went through the entire list of landscapers licensed in New York state to apply pesticides and found that only 30% of them have websites. Have you ever wondered why the next guy has tons of business and you don’t?
It’s because they’ve made it easy for the new generation of homeowners to find them. Only little old ladies go through the phone book and trust me, you don’t want them calling you.
You want people who have just bought their first house thanks to the $8000 tax credit and are ready to make it their own with new and personalized landscaping. You want their rich parents who moved in nearby to be near their grandchildren. You want to get in with a new community and work their network.
Make it easy for them to find you online. Have a website that’s frequently updated, start a facebook fan page for your business, go twitter.
I’ve been online and making websites for so many years that I didn’t understand why everyone else doesn’t also make their own websites until I talked to my first boss.
He’s a guy in his mid 40′s, runs a comfortable, small design/build firm with a single crew. Ten months out of the year he’s working like a maniac meeting with customers, buying supplies and setting up his crew on the job site. He doesn’t have the time to learn web design, manage a site, write blog posts every week, upload pictures, analyze advertising campaigns on google and other search engines.
That’s where I come in. While he’s out taking care of business I take care and actively manage his website and online presence. Want to get some work spraying dormant oil or do some winter pruning? I write a new sales page all about it and get the word out to people in the target area. He pays me a small monthly retainer plus a commission for every lead/sale he get and I free him up to run his business and bring in the money.
I still have room for a limited number of new clients. Here’s how get started today:
Email or call me now. We’ll have a brief chat about your business so I can bring out your strongest points when writing sales copy for your new site and familiarize myself with your target market. Then, I’ll set up the site and begin writing and adding in images. You don’t have to have a domain name already or even pictures of your work. We can choose a name together and there are 1000′s of great stock images you use if you don’t have your own portfolio. Once the site is up (usually in 24-72 hours) we’ll begin advertising and marketing your business online. In no time leads will start coming in and it will be up to you to work your magic and close them.
I’m about to publish a series of videos covering everything about blogging starting with installing the software on a webhost to tweaking themes. Here’s a tentative table of contents.
- Installing WordPress
- Creating a database, username and password
- Downloading the latest version of wordpress and uploading the files to your webhost
- Installing the software
- First tasks
- Changing the admin password from the autogenerated password
- Setting the name you want displayed on your posts instead of “admin”
- Setting the date and time to your zone
- Changing permalinks from landscapestartup.com/?p=1 to landscapestartup.com/about
- Deleting the “Hello World” post
- Deleting default blogroll
- Standard pages that every landscaping blog should have
- Answer questionnaire to make the best copywriting possible for each page
- Setting up the posts
- Add general categories for organizing blog posts
- Talk about tags
- Demonstrate uploading and inserting images, video and audio to a blog post
- Formatting blog posts. What do all these buttons do?
- Adding new themes
- Where to get themes
- Free vs Premium
- Tweaking a theme
- Adding plugins
- What is a plugin?
- Essential plugins
- Can you really have too many plugins?
- Search Engine Optimization
- Lead Generation
- Landing pages
- Contact forms
- Email subscriptions
- Phone calls
- Advertising online
- Search engine marketing
- Local blogs and websites
Please leave a comment with any suggestions or topics you’d like to see. Videos will start uploading on Monday.