Winter Time Blues

What to do in the winter to avoid the winter time blues? 

  I work for a large (for Indianapolis) landscape company.  We have 4 designers and 2 assistants.  In the summer there are approx. 100 employees.  We are a full service company with design and installation, irragation, maintenance and a garden center.  There are many laborers that are kept over for the winter.  Management thinks this helps keep good employees around.  At previous jobs there has been plenty to do because everyone is laid off except the salary positions.  Here, on the other hand, the winter days are long and hard.  There is some design work to do but not near enough to keep everyone busy.  Plowing is out of the question because the laborers want this time because of the great pay.  What do you do to try to keep busy and make money for the company when everyone else thinks its OK to just sit back and relax for the winter.  

  With today’s economy I want to show my employer that I am trying to make a difference in this “down” time.  Who knows what is going to come with spring.  Will the economy pick back up and everything be fine?  What are we going to have to change to keep our business thriving?  The landscape industry will always make it through a recession, I just want to make sure my job does too.  What can we do now to ensure work for early spring.  What are optional services we could provide?  What can we do to make money with the people we have instead of eliminating cost by eliminating positions.

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Get More Winter Landscaping Work

I’ve never understood why landscapers go door to door dropping off landscaping flyers with lists of the services they offer. Just last week, I was visiting family in NJ and picked up a flyer from their stoop.

Clearly, their yard desperately needed a fall cleanup, had no seasonal plantings in the beds and could use some dormant pruning in a couple of months.

In these hard economic times, it’s the businesses that distinguish themselves from the competition who will survive and come out thriving.

So in your flyers, highlight the benifits of what you’re offering and make sure to sell the services people are thinking about and ready to sign up for today.

Here’s a cutesy headline to get you started: “Fall in love with our Fall Cleanup Special!” Then you can say something along the lines of, “Call now, it’s not too late to fill your garden with our beautiful mums, ornamental cabbage and Spring bulbs.” Finishing your flyer off with a picture of a spotless garden filled with fall flowers and a way for them to contact you and then flyer the neighborhood. Make sure to include your website and email. Busy people don’t always have time to play phone tag.

If you don’t already have a website for you business, take a few hours this fall to get started. I’m available for help by phone and email. Just contact me and we’ll get you set up in minutes.

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