I wonder how an ad would do that stressed being the most expensive gardener. It doesn’t have to actually say “most expensive landscaper in town”, but by stressing proper horticultural techniques, long term guarantees for shrubs, trees, and even perennials for people who sign up for a frequent maintenance program one could easily become the most expensive landscaper in town. Oh, don’t forget about the same say call back guarantee. You will be inundated with calls from that one.
Most Expensive Landscaper
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#1 by Lewis Green on October 10th, 2006
You will indeed grab marketshare and have a unique value proposition (the way you separate yourself from the pack) in place that will serve you well.