I was amazed to hear a small time landscaper was spending $4000 every spring to mail 15,000 postcards to people in his target area. From that mailing, he was able to sign up about 30 new customers. It sounded like he was pleased with the results. For a $4000 fee I will guaruntee any landscaper 30 new clients or I will give back $200 for every one I am short.
Before you go off and advertise with mailings, Yellow Pages/Yellow Book listings, and expensive websites spend a few hours reading some of Seth Godin’s
If you still have a spare $1250 signup for his seminar. I would, but I’m just a poor gardener. PS You can download Seth’s book “Unleashing the IdeaVirus” for free on his website.
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