5 Most Overused Advertising Publications by Local Businesses


I’ve only been in business for a couple of years and already have been contacted by several people trying to sell me ads in their publications. These are just the most common ones.

  1. Money Mailer: Envelopes stuffed with coupons mailed directly to every home in the area.
  2. Yellow Book: Selling display and enlarged directory listings in their phone book sent to every home.
  3. Town Calendars: Several varieties, but usually are free calendars with business card style ads on every page.
  4. Free local papers: The paper with only local news that 99% of people just leave in the street for the street cleaner to sweep up.
  5. Junk Mail: After hitting delete dozens of times for spam emails, do you think peopel really want to read your crap?

Coming tomorrow will be many more than 5 ways to effectively advertise locally for free and attract the right customers.

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