I’m emailing my customers this week introducing them to my new email newsletter. Because this is the first email I am sending them there are several messages I must include for them to want to subscribe and eagerly anticipate the next newsletter.
- An update on what I’ve done during the month in their gardens such as pruning certain shrubs, observing and treating insect and disease problems and summary of the month’s weather and its effects on their garden’s condition.
- What to expect in the coming month. If I’m going to be spraying weeds during a certain week I’ll give them a heads to keep kids and pets off the grass.
- Seasonal planting specials only for people on my email list. This is a great way to get people to sign up and tell their friends about it. They may not have known bulbs can still be planted in November, but as long as the ground is not frozen now is the time. Plus, my wholesaler may be having a great sale and I can pass the savings along for an added incentive.
After much research, I decided to use Constant Contact to manage my list as they take care of all the CANSPAM laws and have easy to design templates to make the newsletters look great. They even offer a free trial. Permission Based Email Marketing – 60 Day Free Trial
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