December is the time of year when business slacks off for the winter and landscapers begin their marketing campaigns for the winter. Winter is the best time to reach new customers who are frustrated with their current service or have just been hit with a big price increase for the coming year.
Whether you go door to door and drop off simple printed 8.5″ x 11″ flyers or door hangers, buy a Money Mailer coupon that goes to every house in a town or send a custom mailing to a targeted group of people it is essential to
write a great sales letter. With dozens of companies all offering the same services at similar prices you must differentiate yourself if you want to grow your business.
You don’t need an expensive, 2 sided, 4 color glossy flyer to do this. You don’t need to list every service you provide. Take a look in the Yellow Pages and note how many companies are all listing the same services. It’s usually something like lawn mowing, aeration, dethatching, pruning, fertilizing, topsoil, mulch, pavers, railroad ties, ponds, weed control, insect control, decks, fences, stone walls, plantings, etc. Obviously, those ads work to some degree otherwise people would have changed them over time. But wouldn’t you rather have a flyer that prequalifies prospective customers, has a high response rate and helps you increase your profit margins?
The first step to writing a landscape flyer or any landscaping ad is to write an engaging headline. This will make the difference between your flyer ending up in the junk mail pile or turning into a sales lead.
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