Best Marketing/Sales Book I’ve Read in a Long Time
Have you even wondered what’s going on inside your customer’s head while they read you sales letters, listen to your pitch and hire or turn you down? Robert Cialdini’s book, Influence: The Psychology of Persuasion
is a near academic study of the science of persuasion. Reading it, you’ll learn the six principles of persuasion, become a skilled persuader and best of all raise your closing ratio.
Posted on February 22nd, 2007 under Advertising, Books • RSS 2.0 feed • Leave a response, or trackback
