What do you do when business is slow in the winter time? Work on getting new clients of course! You’ve already sent out renewal contracts to all of your existing clients with a nice letter thanking them for a great year in business, asking for referrals and psyching them up for new landscaping projects in the spring. Now it’s time to work on your web presence.
- If you don’t already have a website, get a domain name and web hosting.
- Submit your business listing to directories such as google.com/local and Yahoo! Sponsored Search.
- Print up new business cards and flyers with a seasonal gardening tip on the back. Use this link for discounted business cards. 75% Off Premium “Custom” Business Cards at VistaPrint.com!
- Start a blog and write a complete gardening guide for your area including information about botanical gardens, parks, nurseries and plants that thrive in your climate.
- Drive people to your landscaping website by advertising on search engines. Yahoo! Sponsored Search connects businesses and customers online. Sign up and get a $25 credit.
What’s your favorite way to advertise?