I’ve never understood why landscapers go door to door dropping off landscaping flyers with lists of the services they offer. Just last week, I was visiting family in NJ and picked up a flyer from their stoop.

Clearly, their yard desperately needed a fall cleanup, had no seasonal plantings in the beds and could use some dormant pruning in a couple of months.

In these hard economic times, it’s the businesses that distinguish themselves from the competition who will survive and come out thriving.

So in your flyers, highlight the benifits of what you’re offering and make sure to sell the services people are thinking about and ready to sign up for today.

Here’s a cutesy headline to get you started: “Fall in love with our Fall Cleanup Special!” Then you can say something along the lines of, “Call now, it’s not too late to fill your garden with our beautiful mums, ornamental cabbage and Spring bulbs.” Finishing your flyer off with a picture of a spotless garden filled with fall flowers and a way for them to contact you and then flyer the neighborhood. Make sure to include your website and email. Busy people don’t always have time to play phone tag.

If you don’t already have a website for you business, take a few hours this fall to get started. I’m available for help by phone and email. Just contact me and we’ll get you set up in minutes.