Archive for category Email Newsletter
What Should Landscapers Blog About This Summer
Posted by Yaacov in Blogging for landscapers, Email Newsletter on June 13th, 2009
Using Amazon’s Mechanical Turk, I asked people what they’d like to see their landscaper blogging about this summer. Here are 5 things they said:
- Weeding–what to do when you have a big problem with overgrown weeds Plants that will make you stand out from your neighbors but are easy to maintain Green products for the lawn-the most environmentally safe fertilizers and treatments
- Projects that you’re working on with pictures of your work. Different stores you like to work with. Tools or techniques you would recommend.
- 1. Weekly timetable of what do to to treat the lawn/grass/flowers during the su mmer. 2. Environmentally friendly ways to take care of the lawn without harmful chemicals. 3. A comparative review of different types of mulch, including which is best and why.
- 1. In the summer, the landscaper should blog about how to maintain a healthy lawn. When and how much water is required? What type of fertilizer and when it should be applied. 2. Many people have summer vegetable gardens. Although it is not technically a landscaping function, clients would appreciate gardening tips. A landscaper can also give advice on fruit tree spraying and pruning. 3. What plants are drought resistant and keep looking great in the heat?
- I live in Florida – it’s so hot and there’s been no rain and we can only water once a week. Is my grass going to die? It’s so brown !! Make a list of what plants / flowers / bushes can take direct sun, should be in the shade etc. Does a landscaper charge different prices depending on what time of the year it is? Give some ball-park figures. People might be surprised at the number
Do you want more great blogging ideas like this one? Subscribe below. Every month you’ll get dozens of great ideas to write about that will help sell more services and get you new business.
| 1.Weekly timetable of what do to to treat the lawn/grass/flowers during the su mmer. 2. Environmentally friendly ways to take care of the lawn without harmful chemicals. 3. A comparative review of different types of mulch, including which is best and why. |
How to Create and Advertise a Landscaping Flyer Part One
Posted by Yaacov in Advertising, Email Newsletter on December 14th, 2006
December is the time of year when business slacks off for the winter and landscapers begin their marketing campaigns for the winter. Winter is the best time to reach new customers who are frustrated with their current service or have just been hit with a big price increase for the coming year.
Whether you go door to door and drop off simple printed 8.5″ x 11″ flyers or door hangers, buy a Money Mailer coupon that goes to every house in a town or send a custom mailing to a targeted group of people it is essential to
write a great sales letter. With dozens of companies all offering the same services at similar prices you must differentiate yourself if you want to grow your business.
You don’t need an expensive, 2 sided, 4 color glossy flyer to do this. You don’t need to list every service you provide. Take a look in the Yellow Pages and note how many companies are all listing the same services. It’s usually something like lawn mowing, aeration, dethatching, pruning, fertilizing, topsoil, mulch, pavers, railroad ties, ponds, weed control, insect control, decks, fences, stone walls, plantings, etc. Obviously, those ads work to some degree otherwise people would have changed them over time. But wouldn’t you rather have a flyer that prequalifies prospective customers, has a high response rate and helps you increase your profit margins?
The first step to writing a landscape flyer or any landscaping ad is to write an engaging headline. This will make the difference between your flyer ending up in the junk mail pile or turning into a sales lead.
Surprised By Constant Contact
Posted by Yaacov in Communicating, Email Newsletter on November 30th, 2006
I just signed up for a free trial with email newsletter manager Constant Contact. I’m using them to create a gardening newsletter for my existing clients and as a leave behind for prospective clients. Their easy to create template make it a cinch to design attractive email newsletters within minutes. The hard part for me will be writing the actual content.
So what was the surprise? I created an account yesterday afternoon and this morning I received a call from them offering help getting started and answering any questions I have about their service. It’s rare to have an online company actually call and offer to help get you started. So far so good. All that’s left is getting my customers to sign up and tell their friends about it. Try their FREE Trial Email Marketing offer.
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