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	<title>Landscape Startup &#187; Email Newsletter</title>
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	<description>Tips for Starting and Growing a Landscaping Business</description>
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		<title>What Should Landscapers Blog About This Summer</title>
		<link>http://landscapestartup.com/2009/06/13/what-should-landscapers-blog-about-this-summer/</link>
		<comments>http://landscapestartup.com/2009/06/13/what-should-landscapers-blog-about-this-summer/#comments</comments>
		<pubDate>Sat, 13 Jun 2009 20:12:20 +0000</pubDate>
		<dc:creator>Yaacov</dc:creator>
				<category><![CDATA[Blogging for landscapers]]></category>
		<category><![CDATA[Email Newsletter]]></category>

		<guid isPermaLink="false">http://landscapestartup.com/?p=81</guid>
		<description><![CDATA[Using Amazon&#8217;s Mechanical Turk, I asked people what they&#8217;d like to see their landscaper blogging about this summer. Here are 5 things they said:

Weeding&#8211;what to do when you have a big problem with overgrown weeds  Plants that will make you stand out from your neighbors but are easy to maintain  Green products for [...]]]></description>
			<content:encoded><![CDATA[<p>Using <a title="Amazon Mechanical Turk" href="http://mturk.com">Amazon&#8217;s Mechanical Turk</a>, I asked people what they&#8217;d like to see their landscaper blogging about this summer. Here are 5 things they said:</p>
<ul>
<li><span id="answer_long1" style="display: block;">Weeding&#8211;what to do when you have a big problem with overgrown weeds  Plants that will make you stand out from your neighbors but are easy to maintain  Green products for the lawn-the most environmentally safe fertilizers and treatments</span></li>
<li><span id="answer_long5" style="display: block;">Projects that you&#8217;re working on with pictures of your work.  Different stores you like to work with.  Tools or techniques you would recommend.</span></li>
<li><span id="answer_long9" style="display: block;">1. Weekly timetable of what do to to treat the lawn/grass/flowers during the su  mmer.    2. Environmentally friendly ways to take care of the lawn without harmful chemicals.    3. A comparative review of different types of mulch, including which is best and why. </span></li>
<li><span id="answer_long12" style="display: block;">1. In the summer, the landscaper should blog about how to maintain a healthy lawn. When and how much water is required? What type of fertilizer and when it should be applied. 2. Many people have summer vegetable gardens. Although it is not technically a landscaping function, clients would appreciate gardening tips. A landscaper can also give advice on fruit tree spraying and pruning. 3. What plants are drought resistant and keep looking great in the heat?</span></li>
<li><span id="answer_long22" style="display: block;">I live in Florida &#8211; it&#8217;s so hot and there&#8217;s been no rain and we can only water once a week. Is my grass going to die? It&#8217;s so brown !! Make a list of what plants / flowers / bushes can take direct sun, should be in the shade etc. Does a landscaper charge different prices depending on what time of the year it is? Give some ball-park figures. People might be surprised at the number</span></li>
</ul>
<p>Do you want more great blogging ideas like this one? Subscribe below. Every month you&#8217;ll get dozens of great ideas to write about that will help sell more services and get you new business.</p>
[contact-form]
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<td><span id="answer_long9" style="display: block;">1.Weekly timetable of what do to to treat the lawn/grass/flowers during the su  mmer.    2. Environmentally friendly ways to take care of the lawn without harmful chemicals.    3. A comparative review of different types of mulch, including which is best and why. </span></td>
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		<title>How to Create and Advertise a Landscaping Flyer Part One</title>
		<link>http://landscapestartup.com/2006/12/14/how-to-create-and-advertise-a-landscaping-flyer-part-one/</link>
		<comments>http://landscapestartup.com/2006/12/14/how-to-create-and-advertise-a-landscaping-flyer-part-one/#comments</comments>
		<pubDate>Thu, 14 Dec 2006 16:06:06 +0000</pubDate>
		<dc:creator>Yaacov</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Email Newsletter]]></category>

		<guid isPermaLink="false">http://landscapestartup.com/?p=28</guid>
		<description><![CDATA[December is the time of year when business slacks off for the winter and landscapers begin their marketing campaigns for the winter. Winter is the best time to reach new customers who are frustrated with their current service or have just been hit with a big price increase for the coming year.
Whether you go door [...]]]></description>
			<content:encoded><![CDATA[<p>December is the time of year when business slacks off for the winter and landscapers begin their marketing campaigns for the winter. Winter is the best time to reach new customers who are frustrated with their current service or have just been hit with a big price increase for the coming year.</p>
<p>Whether you go door to door and drop off simple printed 8.5&#8243; x 11&#8243; flyers or door hangers, buy a Money Mailer coupon that goes to every house in a town or send a custom mailing to a targeted group of people it is essential to<br />
write a great sales letter. With dozens of companies all offering the same services at similar prices you must differentiate yourself if you want to grow your business.</p>
<p>You don&#8217;t need an expensive, 2 sided, 4 color glossy flyer to do this. You don&#8217;t need to list every service you provide. Take a look in the Yellow Pages and note how many companies are all listing the same services. It&#8217;s usually something like lawn mowing, aeration, dethatching, pruning, fertilizing, topsoil, mulch, pavers, railroad ties, ponds, weed control, insect control, decks, fences, stone walls, plantings, etc. Obviously, those ads work to some degree otherwise people would have changed them over time. But wouldn&#8217;t you rather have a flyer that prequalifies prospective customers, has a high response rate and helps you increase your profit margins?</p>
<p>The first step to writing a landscape flyer or any landscaping ad is to write an engaging headline. This will make the difference between your flyer ending up in the junk mail pile or turning into a sales lead.<br />
<script type="text/javascript"><!--
google_ad_client = "pub-0339902515683288";
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google_cpa_choice = "CAEQ48_bpgMaCNrGWmtnsoHFKPP_wsUBMAA";
google_ad_channel = "3564935764";
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<script type="text/javascript" src="http://pagead2.googlesyndication.com/pagead/show_ads.js">
</script></p>
]]></content:encoded>
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		<item>
		<title>Surprised By Constant Contact</title>
		<link>http://landscapestartup.com/2006/11/30/surprised-by-constant-contact/</link>
		<comments>http://landscapestartup.com/2006/11/30/surprised-by-constant-contact/#comments</comments>
		<pubDate>Thu, 30 Nov 2006 19:44:38 +0000</pubDate>
		<dc:creator>Yaacov</dc:creator>
				<category><![CDATA[Communicating]]></category>
		<category><![CDATA[Email Newsletter]]></category>

		<guid isPermaLink="false">http://landscapestartup.com/?p=27</guid>
		<description><![CDATA[I just signed up for a free trial with email newsletter manager Constant Contact. I&#8217;m using them to create a gardening newsletter for my existing clients and as a leave behind for prospective clients. Their easy to create template make it a cinch to design attractive email newsletters within minutes. The hard part for me [...]]]></description>
			<content:encoded><![CDATA[<p>I just signed up for a free trial with email newsletter manager Constant Contact. I&#8217;m using them to create a gardening newsletter for my existing clients and as a leave behind for prospective clients. Their easy to create template make it a cinch to design attractive email newsletters within minutes. The hard part for me will be writing the actual content.</p>
<p>So what was the surprise? I created an account yesterday afternoon and this morning I received a call from them offering help getting started and answering any questions I have about their service. It&#8217;s rare to have an online company actually call and offer to help get you started. So far so good. All that&#8217;s left is getting my customers to sign up and tell their friends about it. Try their <a target="_top" href="http://www.dpbolvw.net/click-2212934-2678072">FREE Trial Email Marketing</a> offer.<img width="1" height="1" border="0" src="http://www.lduhtrp.net/image-2212934-2678072" /></p>
]]></content:encoded>
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		<item>
		<title>3 Messages to Include in Every Email Newsletter</title>
		<link>http://landscapestartup.com/2006/11/18/3-messages-to-include-in-every-email-newsletter/</link>
		<comments>http://landscapestartup.com/2006/11/18/3-messages-to-include-in-every-email-newsletter/#comments</comments>
		<pubDate>Sun, 19 Nov 2006 00:59:58 +0000</pubDate>
		<dc:creator>Yaacov</dc:creator>
				<category><![CDATA[Communicating]]></category>
		<category><![CDATA[Email Newsletter]]></category>

		<guid isPermaLink="false">http://landscapestartup.com/?p=22</guid>
		<description><![CDATA[I&#8217;m emailing my customers this week introducing them to my new email newsletter. Because this is the first email I am sending them there are several messages I must include for them to want to subscribe and eagerly anticipate the next newsletter.

An update on what I&#8217;ve done during the month in their gardens such as [...]]]></description>
			<content:encoded><![CDATA[<p>I&#8217;m emailing my customers this week introducing them to my new email newsletter. Because this is the first email I am sending them there are several messages I must include for them to want to subscribe and eagerly anticipate the next newsletter.</p>
<ol>
<li>An update on what I&#8217;ve done during the month in their gardens such as pruning certain shrubs, observing and treating insect and disease problems and summary of the month&#8217;s weather and its effects on their garden&#8217;s condition.</li>
<li>What to expect in the coming month. If I&#8217;m going to be spraying weeds during a certain week I&#8217;ll give them a heads to keep kids and pets off the grass.</li>
<li>Seasonal planting specials only for people on my email list. This is a great way to get people to sign up and tell their friends about it. They may not have known bulbs can still be planted in November, but as long as the ground is not frozen now is the time. Plus, my wholesaler may be having a great sale and I can pass the savings along for an added incentive.</li>
</ol>
<p>After much research, I decided to use Constant Contact to manage my list as they take care of all the CANSPAM laws and have easy to design templates to make the newsletters look great. They even offer a free trial. <a target="_top" onmouseover="window.status='http://affiliate.constantcontact.com';return true;" onmouseout="window.status=' ';return true;" href="http://www.dpbolvw.net/click-2212934-10296167">Permission Based Email Marketing &#8211; 60 Day Free Trial</a> <img width="1" height="1" border="0" src="http://www.afcyhf.com/image-2212934-10296167" /></p>
]]></content:encoded>
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