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How To Blogging Video Tutorials

I’m about to publish a series of videos covering everything about blogging starting with installing the software on a webhost to tweaking themes. Here’s a tentative table of contents.

  1. Installing Wordpress
    1. Creating a database, username and password
    2. Downloading the latest version of wordpress and uploading the files to your webhost
    3. Installing the software
  2. First tasks
    1. Changing the admin password from the autogenerated password
    2. Setting the name you want displayed on your posts instead of “admin”
    3. Setting the date and time to your zone
    4. Changing permalinks from landscapestartup.com/?p=1 to landscapestartup.com/about
    5. Deleting the “Hello World” post
    6. Deleting default blogroll
  3. Pages
    1. Standard pages that every landscaping blog should have
    2. Answer questionnaire  to make the best copywriting possible for each page
  4. Setting up the posts
    1. Add general categories for organizing blog posts
    2. Talk about tags
    3. Demonstrate uploading and inserting images, video and audio to a blog post
    4. Formatting blog posts. What do all these buttons do?
  5. Adding new themes
    1. Where to get themes
    2. Free vs Premium
    3. Tweaking a theme
  6. Adding plugins
    1. What is a plugin?
    2. Essential plugins
    3. Can you really have too many plugins?
  7. Search Engine Optimization
  8. Lead Generation
    1. Landing pages
    2. Contact forms
    3. Email subscriptions
    4. Phone calls
  9. Advertising online
    1. Search engine marketing
    2. Facebook
    3. Local blogs and websites
    4. Craigslist
    5. Forums

Please leave a comment with any suggestions or topics you’d like to see. Videos will start uploading on Monday.

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Winter Web Advertising Tips for Landscapers

What do you do when business is slow in the winter time? Work on getting new clients of course! You’ve already sent out renewal contracts to all of your existing clients with a nice letter thanking them for a great year in business, asking for referrals and psyching them up for new landscaping projects in the spring. Now it’s time to work on your web presence.

  1. If you don’t already have a website, get a domain name and web hosting.
  2. Submit your business listing to directories such as google.com/local and Yahoo! Sponsored Search.
  3. Print up new business cards and flyers with a seasonal gardening tip on the back. Use this link for discounted business cards. 75% Off Premium “Custom” Business Cards at VistaPrint.com!
  4. Start a blog and write a complete gardening guide for your area including information about botanical gardens, parks, nurseries and plants that thrive in your climate.
  5. Drive people to your landscaping website by advertising on search engines. Yahoo! Sponsored Search connects businesses and customers online. Sign up and get a $25 credit.

What’s your favorite way to advertise?

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Landscaper Blogging Challenge

I’ve said it before and I’ll say it again. Every single landscaper and contractor needs a web presence in order to stay competitive.

My challenge to you is to start with a blog and write something on a regular basis. Each week, I’ll have a link roundup of all the best landscaping blog posts of the week. There’s nothing like a little competition to help get you motivated.

Also, I’ll be listing blog post ideas each week to give you guidance on what you should be writing about. I’ll even include links to resources such as places to get great pictures you can legally use for your site if you don’t already have a professional photographer and a portfolio of work ready to publish.

If you already have a blog that’s awesome. Email me your link so I can add it to my feed reader and include you in the contest.

Otherwise, I’ll help you get started for a reasonable fee or you can do it yourself following my instructions.

Finally, I’m working on a series of videos demonstrating exactly how blogging and Wordpress works. Checkout the first video now!

Enjoy!

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