Helping Landscapers Reach Locally
Posted by Yaacov in Advertising, Blogging for landscapers on July 13th, 2009
Have you ever had to break the news to a client about a plant they found online or tv, but doesn’t grow anywhere near to where they live?
It’s hard finding good landscaping information online that can be used reliably. State Cooperative extensions have lots of great information, but they don’t always deal with what you are selling commercially.
I’m launching a new site this month called Garden Observer. The idea is to organize gardening and landscaping information on a local basis so where ever you are, you’ll easily find just what you need.
For landscape business owners like yourself, I’ve set up a special type of user account which lets you post articles, showcase your best work and reach out to prospective clients in your area. You’ll be able to setup a profile for your business, get listed in our directory and receive leads based on the services you provide. We handle all the hard work of setting up web servers and driving traffic to your pages. Sign up now and you’ll even get a free guide to writing landscaping articles for the web including the top topics people are searching for right now.
If you need additional help with marketing and advertising ideas (not just limited to the web) I’m always available for help. Just ask.
What Should Landscapers Blog About This Summer
Posted by Yaacov in Blogging for landscapers, Email Newsletter on June 13th, 2009
Using Amazon’s Mechanical Turk, I asked people what they’d like to see their landscaper blogging about this summer. Here are 5 things they said:
- Weeding–what to do when you have a big problem with overgrown weeds Plants that will make you stand out from your neighbors but are easy to maintain Green products for the lawn-the most environmentally safe fertilizers and treatments
- Projects that you’re working on with pictures of your work. Different stores you like to work with. Tools or techniques you would recommend.
- 1. Weekly timetable of what do to to treat the lawn/grass/flowers during the su mmer. 2. Environmentally friendly ways to take care of the lawn without harmful chemicals. 3. A comparative review of different types of mulch, including which is best and why.
- 1. In the summer, the landscaper should blog about how to maintain a healthy lawn. When and how much water is required? What type of fertilizer and when it should be applied. 2. Many people have summer vegetable gardens. Although it is not technically a landscaping function, clients would appreciate gardening tips. A landscaper can also give advice on fruit tree spraying and pruning. 3. What plants are drought resistant and keep looking great in the heat?
- I live in Florida – it’s so hot and there’s been no rain and we can only water once a week. Is my grass going to die? It’s so brown !! Make a list of what plants / flowers / bushes can take direct sun, should be in the shade etc. Does a landscaper charge different prices depending on what time of the year it is? Give some ball-park figures. People might be surprised at the number
Do you want more great blogging ideas like this one? Subscribe below. Every month you’ll get dozens of great ideas to write about that will help sell more services and get you new business.
| 1.Weekly timetable of what do to to treat the lawn/grass/flowers during the su mmer. 2. Environmentally friendly ways to take care of the lawn without harmful chemicals. 3. A comparative review of different types of mulch, including which is best and why. |
Winter Time Blues
Posted by jethro444 in landscaper blogging challenge on December 10th, 2008
What to do in the winter to avoid the winter time blues?
I work for a large (for Indianapolis) landscape company. We have 4 designers and 2 assistants. In the summer there are approx. 100 employees. We are a full service company with design and installation, irragation, maintenance and a garden center. There are many laborers that are kept over for the winter. Management thinks this helps keep good employees around. At previous jobs there has been plenty to do because everyone is laid off except the salary positions. Here, on the other hand, the winter days are long and hard. There is some design work to do but not near enough to keep everyone busy. Plowing is out of the question because the laborers want this time because of the great pay. What do you do to try to keep busy and make money for the company when everyone else thinks its OK to just sit back and relax for the winter.
With today’s economy I want to show my employer that I am trying to make a difference in this “down” time. Who knows what is going to come with spring. Will the economy pick back up and everything be fine? What are we going to have to change to keep our business thriving? The landscape industry will always make it through a recession, I just want to make sure my job does too. What can we do now to ensure work for early spring. What are optional services we could provide? What can we do to make money with the people we have instead of eliminating cost by eliminating positions.
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